45-Vibram Five Finger Shoes
I found out about Vibrams through word of mouth advertising. I never saw a single commercial. It was once in an article of the NT Daily, but I mostly saw it on the coveted feet of striking individuals who flounced about with sleek grace and comfort. This brief and informative add adeptly shows critical positive qualities assimilated in an orderly and cohesive fashion. Vibram Five Finger shoes were invented by Vitale Bramani, whom invented the first rubber soles for mountaineering. I noticed that there were other health benefits such as being a unique solution to knee pain that are not listed here. Overall I feel it could use more color in the ad and perhaps an image of someone wearing it to make it more interactive and connect more but it does provide evidence for its amazing features and functionality. Wish I had this when I was trying to convince my Gram to buy my shoes it would have been pretty concise and right on par, how cleverly graphs and images can get a point across effectively.
43- Solo Man Bib
Advertising campaign for Australia’s Solo soft drinks- this man hairy chest bib is insinuating that it can make the boys into real men. Rather crude and petty symbolism. Still amusing in the aspect that it manipulates ones self image and converts it into a medium that is ironic since the fellow here doesn’t necessarily look young, he looks to be a bit older and the fact that he needs that to pretend to be a man is a pathetic excuse to indulge in. It’s humorous because its as if he’s endangering himself if he lets his chest remain bare, and that it must be cloaked in that. Target audience would be geared towards males, but what about a female bib? I should like to see that!
This ad appears after a lead in of the components and special features of a Mercedes and how it protects its inhabitants. Sleek and sophisticated, it is a very monochromatic theme but helps to draw attention to the meat of the matter which is the benefits of how this car will protect you in a crash. By pinpointing various reactions if a car crash were to ensue, along with mingling that with protective features- that helps in correlating and implanting the idea in the audiences heads that this product will be comforting.
The text surrounding the metal frame of the person- Pupils dilate, adrenaline boost, Bi-Xenon headlamps, advanced braking systems.
41- VolksWagen ad campaign
Propels one to think differently and illustrates the concept of the desire towards individualism. Society today is centered around an almost animistic urge towards materialism, consumerism, capitalism, and hoarding to an extent of the resources and goods around us. Cars will be a staple tool in our lifestyle and promoting them in this cleverly dry way draws attention to the wish to stand out in a sea of others and the want to succeed at climbing forth.
40-Groves Tasteless Chill Tonic
“No cure, no pay” This perspective is utterly absurd. Healthy diets are what is ideal and promoting obesity is not wanted in America today. Vintage ads such as this shows how far culture and society has progressed in terms of ethics and morals among other things.
Supports tradition and lasting support through the tagline of being trusted for 20 years, so that must increase its credibility. Jumping aboard the curious train by wanting to know what is so special about this tonic is emphasized through the numerical listing of that 1 and 1/2 million bottles were sold last year.
39-Gillette Safety Razor
Characterizes almost a push to not enjoy childhood and rush into growing up. Puberty is inevitable and looming, but preparing for it unrealistically is both conflicting towards the target audience and a bit unconventional. Influential ad that could misdirect youth into a mindset that may encourage precocious development. WM. R. Burkhard Co and Sporting Goods was formulating this with the idea to start early and take care of that hair! Rather sweetly cheery baby is indeed the perfect recipient of attack by razor!
This could be why generations later ADD is so rampant. Those were the good ole’ days when no one knew anything and cokes were inexpensive. Plays a role in demonstrating how logos can be utilized to make a person practically feel guilty for depriving a young child of their daily intake. Surely there is a limitation that youngsters may not frolic about without supervision. Makes me feel that it is seemingly saying that Cola is like an elixir of life that is a very heavenly type of atmosphere to it.
This ad for Jordache is simply scandalous and risque. It was printed in 1979. This rather aggressive print and television campaign featured half-clothed models, and here showcases a topless Heidi Klum. This is a printed illustration of a banned commercial from 1980. Very eye-catching in its smooth sexy way, these jeans are portrayed in a rather combination of naked elements that bring it together into harmony. I especially like how it shows the procession of time of how it evolved.