43- Solo Man Bib
Advertising campaign for Australia’s Solo soft drinks- this man hairy chest bib is insinuating that it can make the boys into real men. Rather crude and petty symbolism. Still amusing in the aspect that it manipulates ones self image and converts it into a medium that is ironic since the fellow here doesn’t necessarily look young, he looks to be a bit older and the fact that he needs that to pretend to be a man is a pathetic excuse to indulge in. It’s humorous because its as if he’s endangering himself if he lets his chest remain bare, and that it must be cloaked in that. Target audience would be geared towards males, but what about a female bib? I should like to see that!